I don't just run ads or write SQL. I build the systems that connect data to revenue—replacing "gut feeling" with engineering precision.
Data that actually makes sense.
No more spreadsheet graveyards. I design PostgreSQL schemas that scale with your business, turning disconnected chaos into a single source of truth.
Evidence: Turned a martial arts academy's 12 disconnected spreadsheets into a system that tripled their student base (30 → 110 students).
Marketing as code.
40x ROAS isn't a fluke; it's proper instrumentation. I build campaigns that are measurable from the first click to the final LTV calculation.
Current Focus: Building the analytics infrastructure for UnaLuka (e-commerce) to drive product import decisions based on real market data.
If it repeats, automate it.
I create automation systems for marketing solutions and businesses. Using n8n workflows and webhooks to eliminate human drudgery. If you're spending 15 hours a week copying rows between tools, you're doing it wrong.
Innovation: Developing NodumCRM to turn raw databases into Notion-quality interfaces without migration.
Bridging disciplines with a dual degree in Administration & Marketing (ESAN) and International Business (YSchools SCBS).
My background goes beyond academia. It is a proof of adaptability. I combine commercial strategy with technical execution to build infrastructure that scales across diverse markets.
"No te detengas, confía en que todo se va a conectar."
Validated Systems
↓A collection of systems designed for growth. scroll to explore the blueprints.
TallyTown Predictive Modeling
Predicting user conversion with 96.4% accuracy
"Inefficiency Detected"
High churn in a 7-day trial ($4.99/user). 1.71% conversion rate meant marketing wasted budget on low-intent users.
Investigation & Model Selection
Processing...
Data: Processed 50k rows. Normalized 24 behavioral features.
Processing...
Insight: Users with >10 tasks in 48h convert 28x more.
Processing...
Model: Random Forest (96.4% Acc) selected for interpretability.
Processing...
Action: Pipeline exports 'High Propensity' users to Meta Ads.
96.4% Model Accuracy (vs 1.7 baseline)
0.8156 AUC-ROC Score verified on holdout set
Identified 'Magic Window': 72.8% of conversions happen days 0-3
Projected +162% ROI impact by cutting spend on 'Dead Leads'
Lynx Educate AI Course
Acquiring 8-12K learners across Africa at $2 CAC
Mission Critical:
205M TAM
Launch a pan-African marketing campaign for a free 15-hour IBM-certified AI course. The goal: Acquire 8,000-12,000 verified learners from English-speaking countries (Nigeria, Kenya, Ghana, South Africa) with a strict budget cap of $2.00 per acquisition.
Strategy Node 1
Segment: Sized TAM at 205M. Focused on 'Tech-Adjacent Youth'.
Strategy Node 2
Persona: Targeting 'Side-Hustlers'. Angle: 'Don't get left behind'.
Strategy Node 3
Channel: WhatsApp & Reddit to bypass expensive Ads.
Strategy Node 4
Score: Tiered system filters 'freebie seekers'.
Vibe Combinator AEO Analysis
Diagnosing why an AI marketing course was invisible to LLMs
"Inefficiency Detected"
Vibe Combinator, a cutting-edge AI marketing course, was nearly invisible to the very tools it taught. Searches on Perplexity or ChatGPT for 'Vibe Coding course' returned generic results instead of the brand.
Investigation & Model Selection
Processing...
Audit: Identified blocking issues (No sitemap, no schema, missing llms.txt).
Processing...
Prompts: Analyzed 'Direct' vs 'Indirect' queries.
Processing...
Roadmap: Strategy to make content machine-readable.
Identified 5 Critical Technical Failures.
Designed 'llms.txt' and Schema strategy.
Created 'Prompt-First' content plan.
AMAS Team Wolf Transformation
From chaotic spreadsheets to automated growth
The Opponent
"A traditional academy drowned in manual admin. Student tracking and payments were scattered across 12 discordant Google Sheets, costing the owner 15+ hours/week."
Technique
Form 1
Normalization: Consolidated 12 sheets into one PostgreSQL DB.
Form 2
Automation: 'Set & Forget' n8n workflows for Admin.
Form 3
Marketing: Meta campaigns feeding directly into CRM.
Form 4
Pricing: Dynamic calculator for capacity tiers.
Championship Results
Tripled Growth: Scaled from 30 to 110 active students in 12 months
High ROAS: Ad spend optimized to generate significant LTV
Zero Admin Time: Automated registration, payments, and reminders freed 15h/week
Launched 'Black Belt Leadership' upsell program
NodumCRM
Your PostgreSQL database, transformed into a Notion-style CRM
The User Pain
Companies with production databases are tool-poor. Sales teams beg for SQL queries, Support uses ugly admin panels, and Ops exports to spreadsheets. Building internal tools takes months.
Feature 01
Headless: Direct SQL connection. No migration.
Feature 02
Virtual Layer: Metadata overlay for formulas/pipelines.
Feature 03
UX First: Notion-like interface for adoption.
Performance Report
ROAS Achieved
Model Accuracy
Student Growth
Projected Leads
The tools I use to build scalable growth systems.